The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture #2020

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture John Battelle The Search How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture If you pick your books by their popularity how many and which other people are reading them then know this about The Search it s probably on Bill Gates reading list and that of almost every venture c

  • Title: The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
  • Author: John Battelle
  • ISBN: 9781591840886
  • Page: 109
  • Format: Hardcover
  • The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture John Battelle If you pick your books by their popularity how many and which other people are reading them then know this about The Search it s probably on Bill Gates reading list, and that of almost every venture capitalist and startup hungry entrepreneur in Silicon Valley In its sweeping survey of the history of Internet search technologies, its gossip about and analysis of GoogleIf you pick your books by their popularity how many and which other people are reading them then know this about The Search it s probably on Bill Gates reading list, and that of almost every venture capitalist and startup hungry entrepreneur in Silicon Valley In its sweeping survey of the history of Internet search technologies, its gossip about and analysis of Google, and its speculation on the larger cultural implications of a Web connected world, it will likely receive attention from a variety of businesspeople, technology futurists, journalists, and interested observers of mid 2000s zeitgeist This ambitious book comes with a strong pedigree Author John Battelle was a founder of The Industry Standard and then one of the original editors of Wired, two magazines which helped shape our early perceptions of the wild world of the Internet Battelle clearly drew from his experience and contacts in writing The Search In addition to the sure handed historical perspective and easy familiarity with such dot com stalwarts as AltaVista, Lycos, and Excite, he speckles his narrative with conversational asides from a cast of fascinating characters, such Google s founders, Larry Page and Sergey Brin Yahoo s, Jerry Yang and David Filo key executives at Microsoft and different VC firms on the famed Sandhill road and numerous other insiders, particularly at the company which currently sits atop the search world, Google The Search is not exactly the corporate history of Google At the book s outset, Battelle specifically indicates his desire to understand what he calls the cultural anthropology of search, and to analyze search engines current role as the database of our intentions the repository of humanity s curiosity, exploration, and expressed desires Interesting though that beginning is, though, Battelle s story really picks up speed when he starts dishing inside scoop on the darling business story of the decade, Google To Battelle s credit, though, he doesn t stop just with historical retrospective the final part of his book focuses on the potential future directions of Google and its products development In what Battelle himself acknowledges might just be a digital fantasy train , he describes the possibility that Google will become the centralizing platform for our entire lives and quotes one early employee on the weightiness of Google s potential impact Sometimes I feel like I am on a bridge, twenty thousand feet up in the air If I look down I m afraid I ll fall I don t feel like I can think about all the implications Some will shrug at such words after all, similar hype has accompanied other technologies and other companies before Many others, though, will search Battelle s story for meaning and fast Peter Han
    The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture John Battelle

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    1. This chronicles the rise of the infamous Google corporation and discourses on the impact it has had on the structure of our lives and our web browsing experience Whilst I did find it of interest, the information is now a little dated and technology has moved on from the time of publication The later portion of the book focuses on projected estimations for Google s future, which is of little relevance to a modern day reader.

    2. The wordSearchin large font size and the word Google just below it had attracted my attention towards this book Initially, I thought this book is about Google and its impact on internet search but later discovered that the main focus of the book is search and understandably Google emerges as the central player.This book is the revised edition which was published in 2006 and given the very nature of technology some of the technological stuff and rival players to Google discussed in the books have [...]

    3. A few weeks ago, I saw a list of the best business books of all time I was a bit proud of myself that I had read most of them at had at least heard of the rest For whatever reason, though, one book had escape me over the years The Search How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture I was than five years late, but figured that I owed it to myself to give it a read.I m glad that I did.I had seen Battelle on Bloomberg West and he was particularly smart and ar [...]

    4. I first used the internet sometime around 1993, when it seemed gopher was still where all the good information was, or maybe I just wasn t in the know since most of my direction was from a deadtree book of listings I quickly grew to love the internet in college, and Altavista was the clear best choice for search until someone introduced me to Google and I saw it was clearly better I have been paying attention to things technical and their social ramifications since 2000.Thus there was not a grea [...]

    5. My review from HardKnockMBA So this was an interesting pick it was on the top of the stack for my first read in this endeavor, primarily because it isn t necessarily a business book in the traditional sense, so I had to approach it a bit differently, but it still proved rather insightful, and an enjoyable read for a techie like me.The Search goes over the tale of how the search industry came about, starting with Archie and Gopher then Yahoo and GoTo and finally the arrival of Google The point of [...]

    6. Most stuff in this book I already knew 90% But hearing it in a cohesive story is a great way to fodder new ideas if you wanna think about the internet and where its going, its a great primer and a quick read too.Hearing the the Goto Overture story was interesting While it sounds obvious, its an impressive insight by Bill Gross that traffic with an intent ie search traffic is worth than random traffic, and that if you played arbitrage in the middle you could make a lot of money I like it when pe [...]

    7. Fascinating book in the history of commercial search engines, including but not limited to Google Must read for anyone in the field highly recommend for non technical readers as well

    8. If you have any interest in search or how Google came to be, this is fascinating and relevant even 12 years later Of particular interest to me was how Bill Gross invented what would be Google s AdWords model he was running multiple companies that desperately needed good, qualified traffic, and realized that he d be willing to pay far for differentiated traffic than the 5 7 cents he was paying for bad traffic via banner ad clicks It was obvious to him way back then that search engines could gene [...]

    9. If you want to understand the history of search engines, and the start of Google, this is an essential book If you don t care about that stuff, it s not for you even though it still is really interesting

    10. Amazing business story that I read during my MBA studies This is a must read for all business candidates and helps us understand the concept of market busting ideas Really enjoyed the background information about Google.

    11. Why I Read this Book The Internet search industry is dominating our web experience and Google is leading the pack I wanted to understand this phenomenon as best as possible This is a must read for anyone who currently has an online business website or who is looking to create one.Review Anyone who is reading this must be somewhat familiar with the Internet and with Internet search that is probably how you got here The truth of the matter is that even to the non tech savvy, the odds are that they [...]

    12. Like any other book worthy of a read on Google and its antics, this compilation too does not disappoint its readers, willing to dive deep to understand the content and grasp the technical business aspects of Google Search Engine, the mention of which forms the core to the various other relative information provided in the 320 pages hardcover The author in no way falls short of giving a complete insight into the The Search facilitated by the work of the legend named Page Rank Algorithm In additio [...]

    13. Battelle sculpts scenarios to make his point rather than sketch them The book felt like an anthology of essays on Google by a massively talented writer obsessed with his muse.

    14. Watak Utama Ini adalah buku non fiction , maka tidak wujud watak watak melainkan yang benar.Tentang Apa Buku Ini Industri pencarian search engine pada masa kini Sangat menarik, digarap daripada kisah sebenar tentang industri tersebut Permulaan mengisahkan evolving trend industri ini, kisah kisah search engine sebelum Google, kisah Google, kejayaan yang dikecapi Google, cabaran cabaran lain yang dihadapi Google, terutamanya berkaitan dengan kemasukan syarikat gergasi itu ke Tanah Besar China.Apa [...]

    15. John Battelle s The Search How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, asks this question on page 13 What, in the end, might search tell use about ourselves and the global culture we are creating together online That to me is a profoundly interesting question, but Battelle s book doesn t explore it nearly enough He raises all the right questions in the first chapter of his book, but then he takes readers off into a story about the decisions and players wh [...]

    16. A few weeks ago, I saw a list of the best business books of all time I was a bit proud of myself that I had read most of them at had at least heard of the rest For whatever reason, though, one book had escape me over the years The Search How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture I was than five years late, but figured that I owed it to myself to give it a read.

    17. I read this book a few years ago and decided to re read it to see if its insight into the veritable cultural force still holds its relevance Though it is already dated by today s standards the book s most recent publication was five years ago , it is still a very interesting read.John Battelle is a definite Google fanboy, taking only slightly critical angles when necessary, and giving the internet supergiant heaps of kudos where deserved The book deals with Google s history only briefly for a fu [...]

    18. Let s get the obvious out of the way first my copy of this book was published in 2005 Now, that might not seem like a huge revelation, but eight years is a long time in the age of the internet in fact, Facebook didn t even exist when the book was written, at least in not in any recognisable form.This book is so old that even Yahoo, the lumbering behemoth that eventually collapsed under its own weight, is listed as a major Google competitor, claiming 24% of the search market compared to Google s [...]

    19. The first half is an interesting history of search, going back to nearly the origins of the internet, and a brief history of Google through 2005 Since the book was published in late 2005, it has some of the same issues as The Facebook Effect namely, the company the author is studying is too young to really know who or what within it will have true long term importance Obviously the core search product was important at the time, and AdWords, but beyond that it wasn t clear why Google was going to [...]

    20. Good book, but if want to get the best insider investigative look at this cutting edge ever evolving company, you will need to upgrade your Google books as often as you upgrade your computer If you know nothing about Google other than, it s that internet search thingy this might be a good book for you as it supplies a concise narrative history of the company s origins, founding members, its initial successes and failures However, the story ends sometime between 2003 2006 which basically makes it [...]

    21. John Battelle expends a vast amount of his energy and my time describing the history of the web and search in general before finally getting to the real point of the book how Google and its rivals rewrote the rules of business and transformed our culture For roughly the first 180 pages, I was tempted to cast this book aside, but when I crossed that boundary, I found his analysis of the potential for search as a knowledge and economic commodity both engaging and exciting.The book suffers somewhat [...]

    22. Buscar es la historia del desarrollo de motor de b squeda, desde los inicios de internet hasta google y lo que venga como b squeda perfecta Est lejos de ser un libro t cnico, sino que es casi una novela llena de emociones, desaf os y aventuras Logra comunicar las emociones de los innovadores y emprendedores que han desarrollado esta industria Tiene aristas de negocio, cient ficas, tecnol gicas y hasta pol ticas No se entender el fen meno cultural econ mico que es internet si no se entiende el lu [...]

    23. This book is not just about Google, but about the search economy at large Nevertheless, Google features in each and every chapter and most of the discussion revolves around the rise of company so far and its future prospects Battelle begins with a background of search before Google Next, he describes the lives of Google founders Larry Page Sergey Brin and their days at Stanford and the first days of the company This is followed by rise of Google rise and its historic IPO The book concludes with [...]

    24. A cool look at the evolution of the internet through search engines not just Google, but also the earlier generation Webcrawler, Excite, AltaVista, etc and the respective business models behind them Much of the book details how Google went from 2 employees to thousands, from private to public, and managed unprecedented amount of growth, though the chapter I found most interesting was Search, Privacy, Government, Evil Even though it was written in 2005, the issues presented Google s engagement wi [...]

    25. atpit, i m really new to this kind of reading this only being my second book of this kind i was surprised, how easy John Batelle made this book for the reader, or in my case listener, to understand.upfront i was a little afraid that a history of algorithms semantic could be a little tedious but it wasn t not at all this is a good insight into the business side of search, showing how google,coming in late, fared to other big guns it really is amazing how apparently small differences can have a hu [...]

    26. This book is two things first, it is a detailed and interesting look at how searching online has changed over the last ten years, and how the refinement of the process has made the internet the usable tool it is today It s a pretty basic idea, really, if you can t find shit, the internet is basically useless Secondly, the book is a look at what makes Google so special If Batelle is to believed what makes Google different is a, a belief in the ability of science fixing any problem and b, a health [...]

    27. Thisis a history of search and search engines with a focus on Google Battelle also discusses the social significance of search.I found the most interesting part of the book to be the history of different search engine companies and how their attitude towards search changed over time The basic overview of how search works might be interesting to people who do not know it already The commentary on the effect of search had the potential to be interesting but was not it came across as scattered and [...]

    28. The Search is a good, but not great, book detailing Google s ascension to the top of the search world It s interesting to hear the background story of how Google came about, and some of the other companies whose efforts paved the way.My only complaints with the book are that the author appears to be rather biased in favor of Google and that now, a few years after publication, some of the insights are a bit dated though to be fair, that is to be expected with a book about such a fast moving compa [...]

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