Adland: A Global History of Advertising #2020

Adland: A Global History of Advertising Mark Tungate Adland A Global History of Advertising Adland is a ground breaking examination of modern advertising from its origins in the th century to the evolution of the current advertising landscape Author and journalist Mark Tungate examines ke

  • Title: Adland: A Global History of Advertising
  • Author: Mark Tungate
  • ISBN: 9780749448370
  • Page: 496
  • Format: Hardcover
  • Adland: A Global History of Advertising Mark Tungate Adland is a ground breaking examination of modern advertising, from its origins in the 19th century to the evolution of the current advertising landscape Author and journalist Mark Tungate examines key developments in advertising, from print, radio, and television advertisements to the opportunities afforded by digital media podcasting, text messaging, and interactiveAdland is a ground breaking examination of modern advertising, from its origins in the 19th century to the evolution of the current advertising landscape Author and journalist Mark Tungate examines key developments in advertising, from print, radio, and television advertisements to the opportunities afforded by digital media podcasting, text messaging, and interactive campaigns Adland focuses on key players in the industry and features exclusive interviews with leading names in international advertising, including Tom Bernadin, CEO of Leo Burnett Jean Marie Dru, President and CEO of TBWA Worldwide and John Hegarty, Chairman of BartleBogleHegarty Exploring the roots of the advertising industry in New York and London, and going on to cover Western Europe and the emerging markets of Eastern Europe, Asia, and Latin America, Adland offers a comprehensive examination of a global industry and suggests how it is likely to develop in the future.
    Adland: A Global History of Advertising Mark Tungate

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      496 Mark Tungate
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      Posted by:Mark Tungate
      Published :2019-07-09T02:13:21+00:00

    One thought on “Adland: A Global History of Advertising”

    1. If you re interested in the the history of the advertising industry in broad strokes, this book is useful and informative After a while, however, it gets very difficult to keep all the different acronyms and who did which campaign straight in one s mind A visual family tree would have been helpful Maybe the author will add one in the next edition.One fun and unexpected side effect of reading this book is the ability to detect real advertising stories in episodes of Mad Men For example, Don s bre [...]

    2. Pretty comprehensive history of advertisers not so much advertisements, but there are some callouts to pieces you ve probably seen if you re at all knowledgeable that is well written and well researched Probably the best overall grounding in one book you can find you ll be able to spout BS with some modicum of knowledge which might help you get into the industry.More importantly you ll learn about the big trends in media, where the acronym megacorps started, and who the big names are It s not to [...]

    3. Adland is a very well written story, and a rare example, perhaps still unique, of an history of advertising offering a global perspective note that I haven t done any serious bibliographic research, but I m pretty sure that this book will stand out for a long time in any case.I think that Adland is most fascinating when it comes to the portraits of men and women that have built and developed advertising over the decades Tungate has interviewed many of them in preparation of his writing or he has [...]

    4. It s shocking to me that this is pretty much the only history of advertising shocking to the author, too, who comments in the forward about how surprised he was none existed It should be taught in every ad school in America, but something tells me it s not It s a great book, and will greatly expand any ad grunt s understanding of the markets I read this book because I was curious to learn about the great split with media and the history of agency consolidation Sadly, those were probably the two [...]

    5. This is like a school history book, and thus it is great from some points of view and not so great from others First, learning about the people that made advertising the industry it is today was very interesting I also loved the chapters about cultural differences between Latin American, Japanese, American or British advertising as an example The short mentions about highly successful campaigns or involvement in politics were also fascinating I wish the book included of these However, a signifi [...]

    6. This book was really interesting and engaging for me The global perspective on advertising and the life of ad men is glamorized in the media through historical perspectives This book was a great compliment in that it dispelled and displayed some of the glamour I appreciated the global perspective, but because of it, I think some of my students would be less interested I still find value in the book and think a student will too it just has to be the right student As a side note, this book is PERF [...]

    7. Excellent book You will be able to learn interesting things about Cannes Festival Do you know the history of the legendary campaign Got milk Who is sir Martin Sorrell and how he bought the legendary agency J Walter Thompson Who has the credits for the success of Absolut vodka What is actually the point of Macintosh ad 1984 And was the Audi s slogan Vorsprung durch Technik made in Germany Who is the author of I love New York And who s the graphic designer for it And do you realize that there are [...]

    8. If you are a fan of creative advertising agencies, then this book is for you It will expand your horizons as it highlights agencies from all over the world while giving a historical perspective as to why they work the way they do If you are looking for of a history lesson on how advertising has adapted over time, I would recommend the Age of Persuasion the podcast or the book.Adland focuses on the companies than the advertising itself There are of course references to the ads they ve produced, [...]

    9. I was really interested in the subject of this book, thinking it would be a history of advertising that is, the trends and products and methods Instead, it was of a history of the companies of advertising, and while there were a few anecdotes about famous product launches, it was mostly a dry read about when this company started and where the founder grew up or when this merger took place I was disappointed.

    10. This book is a fun and interesting read for anyone interested in advertising It gives a complete history of Advertising not just in the United States but from around the world This book is not like any other book on advertising, it talks about all the different ad agencies around and their history This book is a MUST READ for anyone interested in Advertising.

    11. Good history of advertising I feel like I have a good sense for how things evolved and some of how the industry works Well written, if a bit focused on names and dates and changes and the names can get confusing , with less in depth stories than I would have liked.

    12. Good, concise yet detailed history of modern advertising Would have liked to see coverage on Asian Hispanic advertising, but the book was still well written.

    13. Just not very good, unless you want a quick read about the various players in advertising Not really a history of advertising as a history of the founders of some advertising firms.

    14. Relectura habitual para las clases que dicto en la Universidad del Salvador, Maestr a en Comercializaci n y Comunicaci n Publicitaria, para la materia Comunicaci n Publicitaria 1.

    15. Wow I guess this is the only book on the History of Advertising I had struggled for a while in searching for a book that talks about the global time line of advertising, this book was truly a gem

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