Swoosh: The Unauthorized Story of Nike and the Men Who Played There #2019

Swoosh: The Unauthorized Story of Nike and the Men Who Played There J.B. Strasser Swoosh The Unauthorized Story of Nike and the Men Who Played There The unauthorized national bestselling sensation revealing the absorbing story of the rise fall and recovery of Nike by a former employee and a Los Angeles Times reporter

  • Title: Swoosh: The Unauthorized Story of Nike and the Men Who Played There
  • Author: J.B. Strasser
  • ISBN: 9780887306228
  • Page: 223
  • Format: Paperback
  • Swoosh: The Unauthorized Story of Nike and the Men Who Played There J.B. Strasser The unauthorized national bestselling sensation revealing the absorbing story of the rise, fall, and recovery of Nike, by a former employee and a Los Angeles Times reporter.
    Swoosh: The Unauthorized Story of Nike and the Men Who Played There J.B. Strasser

    • [KINDLE] Ñ Swoosh: The Unauthorized Story of Nike and the Men Who Played There | by Ð J.B. Strasser
      223 J.B. Strasser
    • thumbnail Title: [KINDLE] Ñ Swoosh: The Unauthorized Story of Nike and the Men Who Played There | by Ð J.B. Strasser
      Posted by:J.B. Strasser
      Published :2019-09-24T06:28:22+00:00

    One thought on “Swoosh: The Unauthorized Story of Nike and the Men Who Played There”

    1. After finishing this book I don t really know what to think or say about it On one hand, it s a fantastic, gripping book that gives a great behind the scenes insight into the cultural phenomena that is Nike A real roller coaster.On the other hand, by its end the book comes off as possibly being a slur airing of grievances against Knight himself by one of Nike s key men, book author JB Strasser Strasser helped grow the company before ultimately falling away from its culture.The runaway train esqu [...]

    2. The overall book did a fantastic job of explaining the birth of Nike, it s early struggles and success leading up to the behemoth that it became Overall, it was a fantastic read and wonderfully the build up of everything, but sometimes jumped around a little too much with the Nike timeline and introduced too many people to realistically keep track of without some sort of characters sheet Other than some small confusions, however, it was a wonderfully written novel and really does tell the whole [...]

    3. This book is about the history of NIKE Nike is a sports company that makes sports shoes, shorts,shirts etc Nike is one of the most important companies is the world because its so well known But Nike over the years has had some problems with child labor and how people start to hear that if they are doing child labor then people don t want to buy their merchandise The reason why i choose this book is because i have been wearing Nike basketball sneakers for the longest time and most of the time i b [...]

    4. Good background knowledge, better read together with Knight s shoedog and NIke s annual report from 1981 to 1988.

    5. This book really drew me in I can remember selling my folks on Nike s back in 2nd or 3rd grade It was amazing to read how the company started and become a powerhouse This is a quick read but also made some strong points.1 Starting a company is not the same as running a mature company After you get things up and running hire someone who knows how to keep things going.2 There is some benefit to having processes in place for how things are done I used to love handling things as they came up but now [...]

    6. This was an interesting book I read some of it last summer and then got away from it and came back to it in March I think the Nike story is very rick and gives a lot of good perspective to fellow entrepreneurs or others curious about the evolution of the brand we all know so well The book was an easy read but from my perspective there was some excessive detail Overall it is a great read and I recommend it.

    7. Swoosh was a fascinating history of Nike and the tough and competitive world of sports gear Endorsements by winners is the key to success resulting in a brutal and expensive game Nike, founded in 1964, was a company run like a fraternity where the key players ate and breathed Nike The only downside of the book is its copious detail running over 600 pages But then, this gives the reader plenty of time to get to know the company through its numerous growing pains.

    8. One of my favorite stories about a company and the people who started it If you re an entrepreneur who needs inspiration, read this If you re a business owner, read this And if you just want to read a brilliant story about a man and a dream, read this Read it three times and will most definitely read it again.

    9. Very interesting history of Nike and the birth of a successful business even in spite of the people who founded it It sprung from a passion for running and a commitment to do things on a grass roots level into this multi billion dollar industry

    10. Very, very interesting for anyone in the marketing field Nike is the giant in the field, and this is great insight into how they got to where they are today.

    11. Compelling reading for entrepreneurs Could this ever happen again, or was it just the times that allowed this kind of success

    12. It s been a few years, but I thought this was a great book that highlighted the culture that has revolutionized footwear and sports.

    13. Interesting read on the origins of Nike and the athletic shoe business in general It would have benefitted from contact with Knight.

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